It is a New York Times bestseller and #1 Wall Street Journal bestseller.ĭrawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth. The Books Blue Ocean Shiftīlue Ocean Shiftis the essential follow-up to Blue Ocean Strategy, the classic and 4 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. The Case Centre is delighted to distribute the full collection of Blue Ocean Strategy | Shift cases, along with teaching notes and individual book chapters from the bestselling Blue Ocean Strategy book.
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